Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Which metrics matter to you and which ones should you focus on? Competitor research. What is share of voice?

SEO 144

SEO Social Media Metrics Sentiment 144

Sprout Social

AUGUST 14, 2019

But how familiar are you with Google Ads and AdWords? Before social media ads were an option, Google was already dominating the digital ad game with AdWords. In July 2018, Google changed the name of Google AdWords to Google Ads. The AdWords Quality Score is a keyword-level score on a 1–10 scale. Landing Page Exper.

Adwords 85

Adwords Marketing CPC Groups 85

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). 47% of CMOs have used social data to make predictions. Listen Now. The RSS feed is: [link]. Eric : Hello, Jay.

Social Media 115

Social Media Groups Groups Team 115

ProBlogger

JUNE 2, 2014

In fact, the data backs this up – social sharing half-lives across networks are <7 hours. You’ll probably recognize it: Search, and Google in particular (with 90% of worldwide share ), still drive vastly greater quantities of traffic than all the social networks combined (some good research from DefineMG here ).

SEO 55

SEO Publishing Adwords Engineering 55

Hootsuite

FEBRUARY 5, 2020

The Google Adwords Keyword Planner is a great place to identify the keywords most relevant to your brand. Even if you don’t advertise with Google Adwords, this tool is free to use. Again, you’ll get a list of related keywords with data on search volume and competition. To start, use the tool to analyze your website. Weaknesses.

Analysis 145

Analysis Template Templates Social Media 145

Buffer Social

NOVEMBER 30, 2016

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. . Marketing data and analytics classes (18-24). Data analysis. Keyword research. What Is Social?

Class 40

Class Skills Social Media Marketing 40

Buffer Social

SEPTEMBER 28, 2016

Behind the Data: A Quantitative Look at the Future of Social Media. 5 Top Social Media Metrics Your CEO Wants You To Prioritize. Together with expert guests such as Massimo Chieruzzi, founder & CEO of AdEspresso, Rick dives into Facebook ads, YouTube ads, Twitter ads, Google Adwords, retargeting, and more. Have a Little Fun.

Skills 40

Skills Social Media Hosting Marketing 40

The Realtime Report

APRIL 19, 2018

If you run paid traffic campaigns like AdWords , using SEMrush will find which keywords and campaigns are profitable and optimize them for better results. Though their keyword research tool is not as useful about competition difficulty, it does help the webmaster find valuable topics that can help in both ways; visitors and profit.

SEO 151

SEO Blogger Tools API 151

ProBlogger

FEBRUARY 20, 2013

Before jumping in to buy that blog, I undertook some due diligence research on both the owner and the blog itself. So before I made an offer on the blog, I researched a few things: the owner of the blog. Here are the simple steps I took to research the seller of the blog. So this is a good way to research a site owner.

Case Study 43

Case Study Study Buy Adsense 43

Razor Social

DECEMBER 14, 2016

KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition. The tool has a simple, easy to use interface and it displays the data visually, taking a lot of the complexity out of the research process.

Research 40

Research CPC How To SEO 40

ProBlogger

JANUARY 8, 2015

In fact, the data backs this up – social sharing half-lives across networks are <7 hours. You’ll probably recognize it: Search, and Google in particular (with 90% of worldwide share ), still drive vastly greater quantities of traffic than all the social networks combined (some good research from DefineMG here ).

SEO 20

SEO Engineering Adwords Publishing 20

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Company 120

Company Instagram B2B Survey 120

Sprout Social

JUNE 20, 2019

From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. With the help of Sprout Social, acquiring and organizing that social data can be done without a single spreadsheet. Social media is a natural starting point for competitive analysis. Social Blade.

Analysis 104

Analysis Tools Compete Aggregator 104

ProBlogger

JULY 20, 2011

Set up a budget : If you believe in your site’s business model, set aside some money (even $25 a week) to run Google Adwords / Facebook ad campaigns. I found that technical writers took a lot of time researching books before making a purchase and often left to competitor sites to check prices. Six months to problogging.

FeedBurner 42

FeedBurner Adsense Campaign Software 42

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Koka Sexton

FEBRUARY 26, 2019

You can get perfect marketing metrics but starve due to lack of sales. Remember about your final goal: high metrics, certificates and other achievements can soothe a sense of self-importance, but your audience is above all these. One software protection company could not succeed in Adwords. Start from your target audience.

Campaign 61

Campaign Marketing Adwords CPC 61

Convince & Convert

MAY 29, 2018

But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. Video Goals and Metrics. A few notes on the chart: Every industry and audience is different, and the more you optimize , the better your metrics will be.

Platform 150

Platform Campaign Video YouTube 150

Webbiquity SMM

MAY 3, 2016

It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Almost like having access to Google Analytics for your competitors’ websites, SimilarWeb provides metrics for SEO and PPC keywords, traffic sources, popular pages, and visitor engagement. 4) TrackMaven.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

JANUARY 19, 2012

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. Again, most of this data (other than search rank) could be pulled from GA, but gShift makes it much easier and faster to track these metrics.

Software 140

Software Review SM2 Alterian 140

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Download our white paper on audience research for free today. What is Google Ads? Click Save.

Adwords 145

Adwords Google Campaign Cost 145

Kikolani

FEBRUARY 9, 2016

Keyword research. Keyword research is where you should start planning. You can do with Google AdWords Keyword Planner, which is easy to master. When you run your first keyword search via Google AdWord Keyword Planner, you will get enormous search volumes for one- or two-word key terms you intend to rank for.

SEO 60

SEO How To Adwords Sample 60

Kikolani

SEPTEMBER 3, 2010

How to use your bounce rate for link building purposes – 3 tips to work this metric into link building. 6 metrics you need to manage your link building – track these key things to know how your campaign is progressing. Why small advertisers can’t use Adwords anymore – plus alternatives.

Mashup 133

Mashup Resources Adwords Case Study 133

Razor Social

MARCH 16, 2017

You need to be able to look at the basic metrics, such as bounce rate, exit rate, etc. Kissmetrics – Kissmetrics lets you track important conversion metrics, including first-time visitor conversions, return visitor conversions, as well as the visitor’s’ behavior on the site. User Research. Performance.

Conversation 98

Conversation Tools Template Templates 98

Razor Social

DECEMBER 21, 2016

Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics.

Tools 40

Tools BuzzStream Marketing Template 40

Kikolani

MARCH 20, 2015

AdWords Search Query Data Now Available Sooner by Ginny Marvin. 4 Ways to Research Your Competition With Social Media by Ishita Ganguly. 61 Social Media Metrics, Defined by Courtney Seiter. Understand and Harness the Power of Archetypes in Marketing by Gianluca Fiorelli. by Jayson Demers. Social Media Marketing.

Products 60

Products Marketing Adwords Upcoming 60

Convince & Convert

AUGUST 24, 2015

This requires a lot of research before you can arrive at a potential contextual topic. If you want to be specific, you can also try Google Adwords keyword planner. Data and supporting information are needed to measure how your content contributed in delivering ROI to your business. The suggested terms are your LSI keywords.

ROI 60

ROI Content How To Adwords 60

ProBlogger

APRIL 26, 2016

If a publisher has high-engagement metrics (more than 20K average shares per post), this means it will have a large audience and high share potential. Google AdWords Keyword Planner , Keyword Tool , and Woodtracker are just a handful of free keyword tools available to you for research. .

Research 20

Research BuzzStream Automotive Blogger 20

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

FEBRUARY 23, 2012

They already have the credit card data put together. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

MAY 14, 2010

How a guy landed his dream job using Google Adwords. Link Building / Keyword Research. Value of a link based on document features and user data (What tells Google it is a good / bad link.). Are you making these social media measurement mistakes and the metrics of social media. Creating an awesome online resume.

Resources 146

Resources Mashup Directory WordPress 146

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. The firsthand research and lessons learned in the field are invaluable and definitely tier the experience and expertise of those selling their services.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 19, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. They released a lot of data from the past three months, and they’re basing their findings on 327 billion ad impressions from 235 advertising clients.

CPM 118

CPM Advertising CPC Compete 118

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

ProBlogger

MAY 24, 2015

The next time you’re brainstorming blog topics for your upcoming content cycle, try researching the topic you’re interested in via the BuzzSumo platform to see what other bloggers and content influencers have to say about it. Gather metrics around content and segment it by content format. RSS integration. Customer support.

Tools 20

Tools Content HootSuite Ping.fm 20

Webbiquity SMM

APRIL 29, 2014

” Marketing Research Chart: Integrating email and search marketing tactics by MarketingSherpa. ” Running AdWords ads and examining keyword performance is another option. Each one can feed the next, providing ever-deepening levels of data and connections that will drive data-driven strategic marketing decisions.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Plus much more.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

MARCH 11, 2013

Marketing Research Chart: Does your organization have an inbound strategy? Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM).

SEO 192

SEO Paid Search Engineering Reputation 192