Oktopost

NOVEMBER 14, 2017

From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI.

Social Media 130

Social Media Adwords Data ROI 130

Sherrilynne Starkie

JANUARY 2, 2018

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

Consultant 309

Consultant Social Media Curata Sysomos 309

Bill Hartzer

MARCH 31, 2014

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

Domain Name 167

Domain Name Google Adwords Paid Search 167

Convince & Convert

OCTOBER 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results.

Google 167

Google Content Adwords Paid Search 167

Sherrilynne Starkie

DECEMBER 6, 2017

They pull actionable insights from data, they experiment and are always innovating. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising.

Skills 179

Skills Adwords Hubspot HootSuite 179

Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Analytics 161

Analytics Google Tools Case Study 161

Little Web Giants

FEBRUARY 19, 2014

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. Adwords was not using up our daily ad spend. Why did Google not want to take my client’s money? (As The next step was to suspend my (misplaced) trust in Google’s algorithm and merely test. IP2Location.

Adwords 31

Adwords Google GPS Campaign 31

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110

The Social Media Incubator

DECEMBER 16, 2013

For years, Google provided marketers with its keyword research tools, free of charge. Search Engine Optimization specialist, Caroline, Melberg , has been recommending the Google Keyword Research Tool for years as a great place to start your keyword research. Everyone else could use the external tool, without needing to be logged-in.

Research 125

Research Adwords SEO Engineering 125

Little Web Giants

FEBRUARY 19, 2014

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. Adwords was not using up our daily ad spend. Why did Google not want to take my client’s money? (As The next step was to suspend my (misplaced) trust in Google’s algorithm and merely test. IP2Location.

Adwords 28

Adwords Google GPS Campaign 28

Convince & Convert

MAY 2, 2014

Tweetable Moments They’re not going to take away the aspects of the social layer; Google+ is Google. The world’s foremost Google+ authority will give us his thoughts on the strangely unsubstantiated Techcrunch article that prematurely announces Google+’s demise in the wake of Vic Gundotra’s departure.

Google 145

Google Content Marketing Adwords 145

Idaconcpts

JULY 25, 2011

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise.

Analytics 146

Analytics Google ROI Adwords 146

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 166

Google Picasa Engineering Adwords 166

Adam Sherk

OCTOBER 7, 2014

Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. But it is still the preferred choice for keyword research, and it is good to get the data right from the source. Google Trends. Keyword Research.

Analysis 241

Analysis Research Trends Tools 241

Sherrilynne Starkie

DECEMBER 7, 2013

Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. Related posts: You star in this Google ad. Effective Use of Google Adwords to Drive Visitors to Your Website.

Retail 296

Retail Adwords Statistics Privacy 296

Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Thanks for the traffic! I believe this will all be true, eventually.

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 147

Google Picasa Engineering Adwords 147

Webbiquity SMM

APRIL 26, 2011

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

Consultant 137

Consultant SEO Adwords Tools 137

Buffer Social

JUNE 28, 2023

  I own and drive our paid marketing programs across Meta, Google, and any other channels we validate. To date, I’ve run 25 experiments in our Adwords account. They are: Analyze: Reviewing data for insights and opportunities across the funnel. Conducting an experiment matches up perfectly with that timeline.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Waxing UnLyrical

MAY 2, 2013

Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. It’s not perfect, but it is a good idea generator – a place where you can be inspired and then go get more specific data about search volume in other ways. Google Analytics. Google search. Customer Care Team.

Adwords 278

Adwords SEO Compete Analytics 278

Oktopost

AUGUST 3, 2021

Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Measuring your metrics helps connect the dots between the information you have and understanding what that data means. Google Adwords campaign dashboards.

B2B 62

B2B Marketing Metrics Adwords 62

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. I then analyzed this data to figure out whether or not Wikipedia had indeed lost traffic.

Wikipedia 60

Wikipedia Google URL Adwords 60

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. The data speaks for itself. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. Not necessarily. Don’t worry.

Adwords 133

Adwords Metrics CPC Campaign 133

Adam Sherk

JULY 9, 2013

But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Google Trends.

Research 183

Research Content Hitwise Adwords 183

Webbiquity SMM

JULY 15, 2014

Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Data Tracking becomes a Strong Online Marketing Asset. Guest post by Clayton Wood. bought, absorbed, and shut down Cloud Party.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Bill Hartzer

SEPTEMBER 28, 2011

This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. When you utilize funnels through Google analytics a basic sign up form on your site for example can be assessed at each level. You can analyze what areas you want to focus on.

Analytics 104

Analytics Google Adwords How To 104

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. I have no reason to doubt their data, but anecdotally I see “check-in” waning, at least amongst the people I follow in social media. Does Foursquare Have Google’s Courage?

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Saying It Social

MARCH 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#. What are your feelings?

Analytics 124

Analytics Google StumbleUpon Digg 124

Waxing UnLyrical

FEBRUARY 29, 2016

8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” How Data Can Extend the Life of Your Event.

Campaign 100

Campaign Adwords Consultant Eventful 100

Bill Hartzer

MARCH 5, 2013

Ideally we’re looking for someone who is Google AdWords certified. Google Analytics, WebTrends, Omniture). Google AdWords Editor, Microsoft Bing Ads Editor, Yahoo! – Google AdWords and Google Analytics Certified; preferred. – Experience using offline PPC management tools (i.e.

Adwords 127

Adwords Real Estate Microsoft Yahoo 127

agora pulse

SEPTEMBER 23, 2020

Though social media has become more data-driven, only 32% of marketers have a documented strategy. Here’s why they need to form social media goals: Social media goals make you watch the data. I get it, data crunching is dull compared to going live on Instagram with the cat from purchasing. Why Do Social Media Goals Matter?

Social Media 144

Social Media ROI Social Media Management URL 144

agora pulse

MARCH 28, 2018

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS. Our goal has been to invest $15k per month to bust the myths, rumors, and stories in social media, then make conclusions based on data — not just theories and guesses. Social Media Lab March Wrap Up. But do they?

Social Media 96

Social Media Adwords RSS Study 96

agora pulse

MARCH 28, 2018

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS. Our goal has been to invest $15k per month to bust the myths, rumors, and stories in social media, then make conclusions based on data — not just theories and guesses. Social Media Lab March Wrap Up. But do they?

Social Media 96

Social Media Adwords RSS Study 96

Social Media Marketing

MARCH 7, 2018

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This way social media has a quantifiable effect on the marketing process.

Social Media 85

Social Media Telecommunications Avatar Microblogging 85

Twist Image

AUGUST 4, 2011

When Google first introduced AdWords , the concept made a lot of sense: if no one clicked on the ad, the advertiser didn't have to pay. Google's message was clear: if consumers like the ads, they'll click. Beyond that, Google's ads were never a part of the organic search results (they lived either on top of them or to the side).

Advertising 103

Advertising Adwords Twitter Google 103

Bare Feet Studios

SEPTEMBER 17, 2012

The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” In general, each of these major updates is to help Google answer real questions from its users. Page Rank is a logarithmic scale used by Google to rank the quality and validity of websites.

SEO 79

SEO Organization Fashion Google 79

Twist Image

SEPTEMBER 28, 2012

The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). While I think Facebook can (and will) figure out their own, AdWords-like model that best fits their environment, it still has a ways to go. I love Facebook as an economy.

Adwords 102

Adwords Facebook Retail Apple 102