article thumbnail

Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Tip: This is the data your bosses want to see when they ask for a social media report.

article thumbnail

4 Reasons Google Bought Wildfire

Convince & Convert

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Launch Adwords for Social. Interestingly, Webtrends for big sites cost back then about what Vitrue and Buddy cost today.

Google 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story.

ROI 108
article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story.

ROI 108
article thumbnail

How to Run YouTube Ad Campaigns That Convert

agora pulse

YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. When you’re creating YouTube Ads, there are three types of video ads you can choose from, all of which work under the AdWords pay-per-click system. They’re perfect for mobile and are more cost-efficient than other ad options.

YouTube 103
article thumbnail

How to Land Another Great Social Media Job

agora pulse

If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Google can give you just about anything … including jobs for social media management.

article thumbnail

10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Can you help?