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Why your AdWords Landing Pages Should Match your Brand

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We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. If you drastically change your Adwords landing pages from your main site design, then remember to test them all using a range of common browsers. Email this to a friend?

Adwords 132
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SEO in 2013: What to Expect

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You can also expect the cost of SEO services to drop as the lines between optimization and content creation blur, bringing additional products and businesses into the field of play. We have already seen that preference is given to Google products, most especially Adwords. Short answer: ads cost more in 2013.

SEO 140