Ari Herzog

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Why #FacebookAdGrants is Fascinating

Ari Herzog

New marketing materials were created at great cost. They point to the Google Ad Grants program (similar to Google AdWords for businesses) that awards up to $10,000 to eligible nonprofits. About three years ago, Facebook changed the rules. “Become a Fan” became “Like” and you and I ceased being a fan.

Adwords 152
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How Obama Sets Online Marketing High

Ari Herzog

That fund is the basis for public financing, though checking the box does not cost you anything. If you can recall the last time you did your taxes, you may remember a check box asking if you’d like to allocate $3 to the Presidential Election Campaign Fund. We saw a little of this in 2010.

Marketing 154