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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 199
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales.

B2B 217
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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

  Experiments are an important component in marketing teams and are a proven method for understanding the causal impact of a change and improving marketing strategy iteratively and quickly. To date, I’ve run 25 experiments in our Adwords account. Then, we go through the same process again.

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Getting the right strategy for generating website traffic is very similar. Recently, it’s become an artistic practice that calls for the perfect mix of advertising and marketing strategies all working together. YouTube has the best conversion rate of any social channel. People conduct over 3.5

Marketing 181
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Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

» Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. There is a robust conversation going on below the announcement regarding this policy change. The problem is that Quora will run into some of the same problems that other websites have run into (namely, Twitter).