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What is Google AdWords Quality Score?

Marketing to Serve

So you’ve started using Google AdWords and you’ve found a great number of metrics which you can report on. So even for the more seasoned AdWords marketer, a thorough knowledge of quality score is vital for online success. Think about what keywords are relevant to the content and the call to action on your landing page.

Adwords 84
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Keyword Research for Content Planning.

Research 183
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How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. This means that Google is becoming even more of a provider of content, in addition to its traditional role as the traffic cop for content.

Google 167
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Things Bloggers Should Know Before Using Google Adwords

ProBlogger

Google Adwords has been the most popular tool for online advertising. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top. Google Adwords policies to drive traffic.

Adwords 44
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider. This is referred to as your organic content strategy, or SEO.

SEO 239
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Top Marketing Trends for 2013

yMarketingMatters

There are many ways to go mobile: creating a responsive website (above), sending out mobile-optimized emails, undertaking mobile advertising, using Google Adwords for mobile and mobile SEO. Content Must Be Quality & Personalized. Your content is top quality is engaging. Take it step further, make it more personal.

Trends 277
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.), LinkedIn is introducing more social features and is becoming more content friendly. Owned Media is self-published content. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 199