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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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Is The Content Right On Your YouTube Ad?

Small Business Mavericks

One of the trends in online marketing is the increasing use of video. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. “ There are two types of ads available to us on YouTube: . Video Marketing adwords for video content YouTube'

YouTube 146
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Tips to Improve YouTube Marketing Strategy

Social Media Marketing

There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start. Many brands are missing out on the marketing benefits YouTube has to offer. Viral Video Content Viral video content is demanding now a day.

YouTube 106
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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How to Run YouTube Ad Campaigns That Convert

agora pulse

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. Why Should I Run YouTube Ads? Types of YouTube Ads To Choose From.

YouTube 103
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 59 per cent of Canadians and almost half of those use it daily. Owned Media is self-published content.

Marketing 199
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What Every Marketing Department Needs to Know About Google+

Convince & Convert

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Google 167