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Google Changes How It Reports AdWords Quality Scores

Small Business Mavericks

Quality scores are very important for Google AdWords users. Google reports quality scores on a 1-10 numeric scale. That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR). That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR).

Adwords 111
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit.

Analysis 186
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How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. tweet this ).

Google 167
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A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 367
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What Every Marketing Department Needs to Know About Google+

Convince & Convert

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Google 167
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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. Instead, take your time and do not forget to add any new information. Posts – If you want to put up an article or any content, make it visible to the public.

SEO 258
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Things Bloggers Should Know Before Using Google Adwords

ProBlogger

Google Adwords has been the most popular tool for online advertising. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top.

Adwords 45