Google Changes How It Reports AdWords Quality Scores
Small Business Mavericks
JULY 29, 2013
Quality scores are very important for Google AdWords users. Google reports quality scores on a 1-10 numeric scale. That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR). That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR).
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