Organic Marketing Vs. Pay Per Click (PPC)
Saying It Social
FEBRUARY 25, 2010
Once up in the organic search with good quality relevant content, the easier it is to stay there. Content is King. When you stop paying, the ads stop. The higher up in the organic search you rank, the less you need to spend on PPC. Organic search has a much higher click through rate than PPC, because it has a higher trust factor.
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