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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 367
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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 186
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Facebook On The Brain

Twist Image

Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). It''s just another issue in a long line of things that are related to how they are using, manipulating and publishing the content, that each and every one of us is creating on a daily basis. what''s wrong with you?

Adwords 94
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Instagram is rolling out a redesigned Explore tab that carries a range of categories to help users find the type of content they most enjoy. Facebook Kids comes to Canada.

Google 170
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Must have digital skills for PR pros

Sherrilynne Starkie

They need to be able to create content across multi-formats and to write code. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising.

Skills 179
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 195