Waxing UnLyrical

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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

In line with our June theme (content! content!), With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. A1 I’m a marketer.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Running searches and looking for content ideas is a great way to source find good keywords to write about. Send them a survey asking for feedback and input. Google search. There you have it.

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Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 5 Smart Strategies to Make Your Content Go Viral.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Visual Content Wanted. Problem: You know you need visual content to paint compelling pictures about your cause and help potential supporters and donors understand the difference you make. Endless templates, images, fonts, layouts and ideas, the free version of Canva will make you feel like a visual content pro. Think again.

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