Idaconcpts

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SEO in 2013: What to Expect

Idaconcpts

Expect more and more SEO services to shy away from terminology that paints them as cheating the system and to embrace terms like content management. You can also expect the cost of SEO services to drop as the lines between optimization and content creation blur, bringing additional products and businesses into the field of play.

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4 Tips for Increasing PPC Conversion Rates

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Target by location: Inside your Adwords account, you can see where your clicks are coming from – geographically. Some people may not read all the content on the page – and the call to action still needs to be visible, even if it is further down. – Any other tips for increasing PPC conversion rates?

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Google: The search party is not over

Idaconcpts

The fact that 90% of their revenue is still based on the AdWords and AdSense business model and the web is becoming increasingly social, which Google has not been a player in. Although we receive a lot of our content from friend suggestions, I don't believe social media will be the end of search. What are Google's problems you ask?

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