Adam Sherk

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Keyword Research for Content Planning. Step 7: Finalize your targets.

Research 183
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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. Keyword Research. Wordstream.

Analysis 241
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Trending Sources

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Press Release Optimization Checklist and Tips

Adam Sherk

Use keyword research tools such as Google AdWords Keyword Tool and Google Insights for Search to evaluate and refine candidates and discover popular variations. Content Optimization. As possible, include the keyword phrase in executive quotes as that content may be highlighted by some services or used in resulting media coverage.

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Do People Search for “Breaking News”?

Adam Sherk

However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.” And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News , or direct navigate to a major news site.

News 100
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Do People Search for “Breaking News”?

Adam Sherk

However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.” And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News , or direct navigate to a major news site.

News 100
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Editorial SEO Tactics for the Newsroom

Adam Sherk

First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. Articles and blog posts are fairly straightforward but other types of content can create challenges.

SEO 198
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

I hadn’t come across any anti-buzzword content lately so I thought I’d do my own research. because it was among the first search-friendly services so I figure its content is fairly well indexed. I saw an item in PR Daily recently using the MoMA press release archive to demonstrate how press releases were much better years ago.