Business Myopia-The Need To Realign Hope And Reality With Your Social Business
Direct Marketing Observations
MARCH 1, 2012
A lot of companies are going to transition to becoming a social business and fail horribly at it. Regardless of who built the site, the meta tags that lie underneath can tell you a lot about what a company thinks they are, of how they view themselves. Metas are your descriptors of you and your company. It starts there.
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