Direct Marketing Observations

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Content is under scrutiny? It’s about time.

Direct Marketing Observations

Recently we were doing some work for a very prominent client where in the analysis of brand mentions we had to sort through thousands, yes thousands, of useless pages of content on websites that were set up as splogs to drive better search results around pages geared towards Google Adwords. I got into SEO years ago and understand the game.

Content 162
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Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Direct Marketing Observations

A lot of companies are going to transition to becoming a social business and fail horribly at it. Regardless of who built the site, the meta tags that lie underneath can tell you a lot about what a company thinks they are, of how they view themselves. Metas are your descriptors of you and your company. It starts there.

Adwords 138