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What’s the Secret to Monetizing Social Media?

ProBlogger

Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Companies who think that the conversation is one-sided and do nothing but pump out sales promotions tend to look at social media as a necessary evil. One company who is doing social media right is PETCO.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. link] jaybaer It’s a risk that a lot of successful companies run.

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