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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 199
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11 Marketing Dashboards That Make You Think

Oktopost

It also allows you to present and share the results of your campaigns with company stakeholders that won’t make them dizzy from looking at all that data. . Google Adwords campaign dashboards. No matter what marketing data your company needs to track, there’s a dashboard out there designed to work for you.

B2B 62
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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding! No convinced?

SMS 87
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Google Analytics for Beginners

Idaconcpts

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Multimedia and mobile tracking – Using Google Analytics you can track your mobile website as well as your mobile apps and any mobile device that is web enabled.

Analytics 146
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. It’s not what you almost certainly think.). eMarketer ).

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Are Brands Ready For The Instagram Economy?

Twist Image

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). google adwords. mobile commerce. Is Instagram the future of e-commerce? advertorial.

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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

With these in place, you’ll be able to measure your progress, successes, and return on investment (ROI). This is a compilation of your company’s strengths, weaknesses, opportunities, and threats. One popular method is to use the Google Adwords Keyword Planner to analyze your website. Measurable. Attainable. Time-bound.