Webbiquity SMM

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

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The Future of Digital Marketing According to the Giants

Webbiquity SMM

Google, Yahoo! These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo!

Yahoo 195
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

The competition to improve organic rankings and appear on the first page of Google is tough. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use Adwords.

B2B 217
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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both). Lots of people are outraged.

Metrics 176
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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both). Lots of people are outraged.

Metrics 167
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. And it’s not only Google. Image credit: Young Digital Lab. But what does it mean? Why the WPO Model is Important.

Directory 196
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Furthermore, half of all Google+ users are under 25 years old.