The Social Media Incubator
JULY 10, 2013
One of the common misconceptions about online advertising – whether we’re talking about Facebook , Google AdWords or something else – is that click-through rates are an adequate measure of success. What neither of these scenarios take into account is the cost of your campaign – what you spent to attract those sales.
Razor Social
NOVEMBER 29, 0002
NOTE: Thanks to the following people for contributing to the social media compass: Brian Carter, Mark Schaefer, Lilach Bullock, Dan Purvis, Martin Jones, Mark Fidelman, Steven Eisenberg, Stephan Hovnanian, Julia Bramble, Emeric Ernoult, Gregory Bailey, Beatrice Hunt, How to track product/service campaigns. Monitors AdWords traffic generated.
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Twist Image
OCTOBER 11, 2013
Media is bought, ads are placed and metrics are gathered post campaign. They are on the prowl for information and details about what is the best widget, and why people think it is the best. google adwords. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. advertising.
Kikolani
JUNE 27, 2013
Google AdWords Keyword Tool. A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign. To enter, just use one of the options in the widget below! Interested in Youtility? Good luck!
Twist Image
MAY 9, 2013
We live in a world where television broadcasters are pushing at a feverish pace to make what was a very passive media channel (sitting back and watching) into an active one (adding widgets, encouraging tweeting and more). In fact, banner advertising is a very simplistic and non-active type of media. Quadrant #4: The Platform. business column.
Josh S Peters
JANUARY 13, 2010
What is it you’re trying to accomplish with your PPC campaign? I’m going to use 2 sample goals here on established campaigns to briefly go over some possible strategies and tactics. Just like any other strategy out there, when creating your PPC strategy you need to first set your goals. Do you want to get more sales?
Harp Interactive
NOVEMBER 2, 2010
Adapt link-bait campaigns for social media: Creating link-bait campaigns like infographs, quizzes, how-to articles, and Wikipedia articles is a crucial part of a robust SEO plan. This type of content is also ideal for going viral! Repurpose it for creating content to feed all the social media channels.
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