Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 199

Marketing Syndication Adwords Social Media 199

Small Business Mavericks

FEBRUARY 21, 2012

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options. Google and Twitter share third and fourth at around 3.6%. Is it right for your business?

Adwords 105

Adwords Platform StumbleUpon Twitter 105

Buffer Social

JUNE 28, 2023

It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. To date, I’ve run 25 experiments in our Adwords account. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Well, it won’t be.

Google 167

Google Adwords Marketing YouTube 167

Webbiquity SMM

JUNE 7, 2018

According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns. Connect with Twitter. You can also use the tool to manage your whole influencer marketing campaign. Use Adwords. Over to You.

B2B 217

B2B Brands LinkedIn Influencer 217

Social Media Marketing

JUNE 20, 2017

YouTube advertising When you think of paid advertising, then most of the users mostly consider Google AdWords or Facebook; however, ignoring YouTube is a big mistake. A share campaign can help you reach out to more users that may not be aware of your channel’s existence.

YouTube 106

YouTube Strategy Tips Marketing 106

agora pulse

DECEMBER 13, 2018

In its Equality campaign it focuses on social change and inspires people to act. Takeaway: Think about voice search when planning campaigns. If you’re running AdWords campaigns, you need to think about voice search. Do your AdWords campaigns match the likely terms customers are searching for?

Social Media 132

Social Media UGC Adwords Influencer 132

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. As you create your marketing campaigns, be sure a clear and concise theme ties all of your channels together. This has critical implications for business.

Trends 277

Trends Smart Phone Marketing Mobile 277

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results.

Tools 247

Tools Adwords Marketing Class 247

Social Media Marketing

FEBRUARY 8, 2021

Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. Without keywords, campaigns would not even take off. Therefore, SEO is a must for any digital marketing campaign. Keywords are a cornerstone of digital marketing. Approximately 91.5%

Types 90

Types Marketing SEO Affiliate marketing 90

Bill Hartzer

NOVEMBER 12, 2013

According to BehrPro, “registered BehrPro professionals now have access to new and enhanced features, including better search engine optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts.”

Engineering 113

Engineering SEO Adwords Paid Search 113

SocMed Sean

JUNE 25, 2019

If your business and brand-voice aligns with it, create a fun, holiday-themed campaign. Be sure that you schedule enough content to post on Facebook, Twitter, and Instagram to keep your audience active. Share content that is informative and helpful to your audience, but also reminds them that you are away on vacation.

Social Media 197

Social Media Tips Team Notification 197

Convince & Convert

MAY 2, 2014

Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. He also talks about the new Google+ integration with Google AdWords. Marc Jacobs is using Twitter and Instagram to find its next spokesperson. Ultimately, Google is in the content ranking business.

Google 145

Google Content Marketing Adwords 145

Razor Social

JULY 13, 2017

In this article, we’re going to show you four different tools you can use to identify specific social media traffic so you can track the success of your campaigns more precisely. Use Google Campaign URL Builder. UTMs are tags that you add to the end of a URL and they are used to track custom campaigns in GA.

Social Media 111

Social Media URL How To Analytics 111

agora pulse

SEPTEMBER 23, 2020

Here’s one I ran for the Contentworks Twitter account. More web traffic = CTR (click-through rate) from your social media posts or campaigns. Increased sales of a particular product = sales tracked in Adwords that were generated via a link on social media. You can also split test campaigns and check which works best.

Social Media 144

Social Media ROI Social Media Management URL 144

agora pulse

MAY 29, 2018

Will your company enjoy better ROI from social media marketing compared to alternatives like pricey television commercials, radio ads, billboards, print advertisements or Google AdWords? To find out, just log into your ads panel and look at your recent campaigns. Here you will enter simple details relating to the campaign.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Will your company enjoy better ROI from social media marketing compared to alternatives like pricey television commercials, radio ads, billboards, print advertisements or Google AdWords? To find out, just log into your ads panel and look at your recent campaigns. Here you will enter simple details relating to the campaign.

ROI 108

ROI CPC eBook URL 108

Danny WhatMough

JUNE 20, 2014

Advanced Twitter - use Twitter lists, Buffer , personalised URLs and Tweetdeck if you don’t already. Set up a Twitter card and run some promoted tweets or accounts. Advanced Facebook – get to grips with Facebook Insights and run a promoted posts campaign. Get to grips with Google Authorship mark-up.

Tweetdeck 61

Tweetdeck Adwords Yahoo Conference 61

Firebelly

JANUARY 22, 2018

We’ve worked with many big name brands, from Qdoba to Fiji Water , to level up their integrated marketing campaigns. Twitter is usually the choice channel for quick conversations. But push past Google AdWords that you’ve always done into the paid social ad domain.

Marketing 181

Marketing Influencer SEO Adwords 181

Ari Herzog

FEBRUARY 27, 2012

I created my Facebook account in 2005 and joined Twitter by 2008. Not bad for a site that’s never used Google AdWords or PPC campaigns. Remember dial-up internet service? I may have helped you connect! And, my blog at AriHerzog.com is currently visited by 15,000 people every month!

Social Media Management 132

Social Media Management Social Media Adwords Case Study 132

Twist Image

OCTOBER 11, 2013

Media is bought, ads are placed and metrics are gathered post campaign. It seems simple enough, but in a world of Google AdWords , real-time bidding, Facebook ''s newsfeed and more, you can iterate, optimize and build different destinations (or landing pages) for a brand to test and learn - in real time - what is working and what is failing.

Advertising 95

Advertising Adwords YouTube LinkedIn 95

Devumi

OCTOBER 15, 2014

We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. What is remarketing?

Adwords 113

Adwords YouTube Campaign Google 113

Twist Image

MAY 9, 2013

Active media is any form of media where the consumer can physically engage with it ( Facebook , Twitter , Google, etc.). How do you think Google - as a search engine - would be performing if the sole form of revenue was driven by banner advertising on the search results and not the contextually relevant format of AdWords ? media model.

Adwords 84

Adwords Marketing eBook Advertising 84

Kikolani

MAY 26, 2016

Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign. You’ll be lucky to achieve an ROI of 200% on Google Adwords. Plan Your SMS Campaign.

SMS 87

SMS Marketing ROI API 87

Twist Image

APRIL 19, 2013

Brands could run a small campaign or do something around the holiday season. Again, marketing goals may be best achieved by using something like Google AdWords over Twitter , but until you have done the hard work of figuring out the math, saying that social media doesn''t work is like saying that radio doesn''t work or that TV doesn''t work.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Twist Image

FEBRUARY 13, 2013

For example, you can't place a Google AdWords campaign on The New York Times ' website and you can't run a promoted tweet on Huffington Post. Google AdWords is native advertising. Promoted tweets on Twitter is native advertising. The advertising formats and the content within them are native to the environment.

Advertising 80

Advertising Adwords Publishing Guidelines 80

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Consumers rely on social media to research and make buying decisions and for customer service issues. This has critical implications for business.

Trends 100

Trends Smart Phone Marketing Mobile 100

Razor Social

NOVEMBER 29, 0002

On Twitter you can run a report to see what categories of people are part of your profile. Creating a campaign to sell a specific product or service on your website needs a special mention. This level of tracking means you can go to the campaign section of Google analytics and track exactly what happened to your traffic.

Analytics 89

Analytics Social Media How To Analysis 89

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax.

Small Business 150

Small Business Strategy Case Study Press Release 150

Sprout Social

SEPTEMBER 17, 2019

You will need an AdWords account to use this tool. When conducting keyword research for PPC campaigns, you will need to consider the sections such as cost and CPC. Some of these keyword research tools can also help you find keywords for other aspects of your marketing campaign like social media marketing and content marketing.

Research 103

Research SEO How To CPC 103

ProBlogger

FEBRUARY 16, 2022

While I know that for some even a small amount will be out of the reach of some – if I were starting out today as a blogger and wanted to gather an initial audience (or was wanting to expand my audience) I’d consider experimenting with a number of different advertising campaigns. Relevancy Relevancy Relevancy. Your Landing Page.

Advertising 39

Advertising How To Adsense Adwords 39

Sprout Social

FEBRUARY 6, 2017

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. You hear stories of how the top companies are “dominating” on social media, and how it’s where your audience is, so you have to be active on sites like Facebook, Twitter, Instagram, etc.

ROI 40

ROI Social Media Analytics Cost 40

Later

APRIL 9, 2020

Affiliate links can be shared on Facebook, YouTube video descriptions, TikTok, Twitter, and even on influencers’ websites — essentially anywhere on the web where a link can live. Think about it this way: if you ran a campaign only on your own social media, you would likely reach only your own followers.

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Sprout Social

APRIL 19, 2017

For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. It’s very relevant. Build Awareness.

Social Media 105

Social Media How To ROI Hashtag 105

Saying It Social

FEBRUARY 17, 2010

A social media marketing campaign does not produce results over night. A social media marketing campaign requires constant maintenance, it is not a “set-and-forget&# type operation. ROI from a social media marketing campaign can not be specifically determined at the start of a program. if yes, please explain.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Convince & Convert

JANUARY 14, 2016

Strip it back to Twitter, for example. We’ve cut it down to two or three pieces of great Twitter content in a day, and it’s 10x the results from that.” Mike’s Twitter. “I was working at an agency, and I was in charge of a pretty massive Google AdWords campaign. .” Administrate.

Company 60

Company Adwords Team Education 60

Kikolani

JUNE 27, 2013

Google AdWords Keyword Tool. A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign. Be sure to follow Kristi on Twitter and Facebook. Business'

Tools 141

Tools Patterns Adwords Advertising 141