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SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Bill Hartzer

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. To me, this is not a “bad thing” I have witnessed my fair share of “bad” in our Industry and try to be part of the solution; not the problem.

Adwords 133
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Must have digital skills for PR pros

Sherrilynne Starkie

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. Having a solid knowledge of the media industry and good contacts are both probably more important now than ever before, but with industry consolidation and newsrooms downsizing, change is the only constant.

Skills 179
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns.

B2B 217
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

The first step in the campaign is to create a LinkedIn page. Choose up to three hashtags, including those that are commonly used in the industry or ones that your target audience would use to search to find you. There are several ways you can incorporate marketing techniques into your campaigns: Passive marketing.

B2B 130
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PPC Specialist Job Opening: Dallas Texas

Bill Hartzer

Ideally we’re looking for someone who is Google AdWords certified. Standing Dog specializes in the hospitality, real estate and entertainment industries and is seeking a PPC Specialist to assist with the day-to-day management and support of the e-marketing initiatives for our clients. Job Description. Search Marketing Desktop).

Adwords 127
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Competitor websites, blogs and industry forums. Keeping a finger on the pulse of your industry is a great way to find ideas for keywords and phrases. Whether you want to believe it or not, keyword research is the first step in any successful SEO or Content Marketing campaign. Google search. No matter how great the copywriting?

Adwords 278
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PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas

Bill Hartzer

This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! – Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities.

Adwords 95