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Creating a Google AdWords Remarketing Campaign – step by step

Marketing to Serve

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Because it’s so often brought up in the PPC conversation, this guide will take you through the process of creating a remarketing campaign as well as giving you a couple of reasons as to why you should consider starting one.

Adwords 77
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SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Bill Hartzer

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. And, in case you weren’t aware, even employees of BG have received no formal notice and have no idea (for example) if they still have healthcare insurance.

Adwords 133
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Concentrate on Your Business with Adwords Management

Idaconcpts

A perfect example is the management of your Google Adwords account. Becoming an expert in Google Adwords takes a lot of practice and research. For example, consider the specific versus broad dilemma, which describes the tradeoff in selecting keywords for a PPC campaign. Which one is the best for your business?

Adwords 128
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Digital Media and Marketing Framework Example. Company employees as ambassadors, for example. We also recommended Google AdWords.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Shared Media includes social media campaigns but it’s more. Digital Media and Marketing Framework Example.

Marketing 195
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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. To date, I’ve run 25 experiments in our Adwords account. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help.

SEO 239