Small Business Mavericks
AUGUST 27, 2014
Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. . Always include the search partner network when starting a new AdWords campaign.
Small Business Mavericks
AUGUST 11, 2014
Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it.
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Small Business Mavericks
JULY 29, 2013
Quality scores are very important for Google AdWords users. That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR). Recently, Google announced they’re changing how they report AdWords quality scores. Your ad position is determined by your quality score. Ad Relevance.
Small Business Mavericks
JULY 30, 2014
Andrew Lolk at Search Engine Journal just wrote a good post on 6 Effective AdWords Optimization Techniques for Beginners , and I think it’s a good reminder that we all need to remember the basics. 6 AdWords Foundation Blocks. 6 AdWords Foundation Blocks. Move keywords to their own ad groups. Expand existing keywords.
Small Business Mavericks
JUNE 2, 2014
In regard to AdWords — here are my thoughts on that portion of the article: If you are going to run an AdWords campaign but not manage it properly, you should not be surprised that it does not work. eBay created a major AdWords campaign that was by all accounts completely spammy.
Small Business Mavericks
AUGUST 18, 2014
It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. See all conversions side-by-side in campaign reports in Analytics. Use the Goal Flow report to find where your AdWords clicks are falling off in the conversion process. Why Learning To Use Analytics Is Important.
Small Business Mavericks
FEBRUARY 21, 2012
The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options. If conversion levels are good, and the bid price on your keywords are not too high, then Twitters self-serve platform may be better than Adwords. However, statistics suggest that click-throughs may not be that great.
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