GAP (Google Advertising Professional) Certification! Useless or Useful?
Atom Thought
SEPTEMBER 3, 2010
GAP prepares one to work efficiently on Google’s adwords platform, meaning it allows one to understand the mechanics of adwords, the account structure, keyword discovery, billing and campaign setting, know hows, and many things that as a Marketing Head or a Marketing Manager one could outsource or leave it for an operations expert to handle.
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