Sherrilynne Starkie
DECEMBER 6, 2017
This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising. HubSpot and Hootsuite both offer certification too. And they need be bona fide social media and inbound marketing experts.
Buzz Marketing for Technology
JUNE 17, 2015
We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Here there must be the right balance between paid, owned and earned media.
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ProBlogger
JANUARY 19, 2012
In a study done earlier this year by HubSpot , they discovered that blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50, but more than 20 posts. Or do it like Darren Rowse does and create information products that people buy, like his popular 31 Days to Build a Better Blog. Two hundred or more posts?
Webbiquity SMM
NOVEMBER 10, 2010
That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Content powers social media success.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. What this is is a good article by Matt McGee on what you should expect when you actually buy SEO consulting. She has some great comparisons.
Writtent Blog
FEBRUARY 6, 2014
HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. It’s difficult to build brand awareness overnight, and nearly impossible to buy it, but offering value to your target audience is among the best ways to get there.
Webbiquity SMM
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing.&# by MediaPost Search Blog.
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