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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. Understanding the value of SEO and PPC The best place to start is with the long-term goal in mind. This is referred to as your organic content strategy, or SEO.

SEO 239
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SEO in 2013: What to Expect

Idaconcpts

SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. SEO also is gaining a reputation for manufactured search engine status. It pays to play nice with Google.

SEO 140
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Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field.

SEO 79
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

If consumers complain about your business, your money won’t be green enough to buy advertising online. I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). As seen in the screenshot below, the store is called out as a “Smart Buy!” and is listed first.

Adwords 171
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach.

Directory 196
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Panda vs eBay — Don’t Poke The Bear

Small Business Mavericks

If you look at Google’s pubs on Panda (and SEO in general), it’s all about what they call “High Quality Content” — and clearly eBay’s strategy was anything but. eBay created a major AdWords campaign that was by all accounts completely spammy. Moral: don’t be spammy.

Adwords 93
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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” ” Our company started building websites in 1996. Use the AdWords Keyword Tool to assist , even if you are not buying AdWords. It’s not always about SEO.

SEO 79