Convince & Convert

JULY 31, 2012

Now, we vote with tweets and +1s and likes and shares, and Google doesn’t have a good source for that information (until now), which puts the mothership of search result accuracy (and thus, Google Adwords) at peril. Launch Adwords for Social. Undercover Brother. Google and Facebook aren’t exactly pals.

Google 164

Google Adwords Software Social Media Management 164

Convince & Convert

JULY 24, 2013

Specifically in this case, the devil is in how tight the segments are when companies buy these ads, and how much Foursquare insists on location and circumstance-based relevance within the creative. This sets up the same dynamic as Google has with its AdWords. Companies that are smart and targeted, reap rewards.

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. I am half inspired to do this in my own area even though we have a very successful international company. I could go on for hours on this.

SEO 79

SEO Company Hotels Marketing 79

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both). Lots of people are outraged.

Metrics 176

Metrics Social Media Adwords ROI 176

Buffer Social

FEBRUARY 5, 2019

Next up, Remi Silva shares how his company, Blank Tag Co., After returning home for the trip, Remi and Alondra decided to build a sticker company of their own, and Black Tag Co. Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working.

Instagram 74

Instagram Adwords Advertising Feed 74

SocMed Sean

AUGUST 12, 2018

Social media has become an incredibly important marketing tool for companies, with their customers, prospects, board members and even competitors seeing some form of marketing every time they scroll through their news feed. It has become a new channel where customers can seek support from companies.

Course 113

Course Skills Marketing Training 113

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both). Lots of people are outraged.

Metrics 167

Metrics Social Media Adwords ROI 167

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.

B2B 279

B2B Marketing Mobile CPM 279

SocMed Sean

AUGUST 12, 2018

Social media has become an incredibly important marketing tool for companies, with their customers, prospects, board members and even competitors seeing some form of marketing every time they scroll through their news feed. It has become a new channel where customers can seek support from companies.

Course 100

Course Skills Marketing Training 100

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Navolutions

DECEMBER 11, 2014

We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. Do I have to buy a Facebook Ad for my fans to see my posts? What is a promotional post? Will these new rules hurt entrepreneurs?

Small Business 162

Small Business News Adwords Buy 162

Social Media Strategies Summit

APRIL 15, 2021

Given two brands with the exact same product, people tend to buy from the one they feel connected to. About the Author: Gaurav Sharma is the Founder of Attrock , a digital marketing company. He works closely with top marketing influencers and has helped numerous brands, ecommerce firms, and SaaS companies grow.

Process 162

Process Communities Brands How To 162

Idaconcpts

JANUARY 14, 2013

We have already seen that preference is given to Google products, most especially Adwords. Google Adwords are your key to Google scores, no matter how often this is denied. To learn more about SEO projections and online marketing strategies, visit SEOM Company. Expect continued preference to existing Google products.

SEO 140

SEO Adwords Smart Phone Mobile 140

agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It’s time to get key stakeholders in your company behind live streaming. If you’re running AdWords campaigns, you need to think about voice search. Takeaway: Embrace authenticity (and do it live).

Social Media 132

Social Media UGC Adwords Influencer 132

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach.

Directory 196

Directory SEO B2B Real Estate 196

Kikolani

JUNE 18, 2016

Google Analytics and Google Adwords Certifications. Official Facebook Certification coming later this year for Certified Buying and Certified Planning Professionals. So you’re not just getting prepared for one company’s certification program. You’ll be taught by recognized digital marketing experts.

Adwords 60

Adwords Marketing Training Module 60

Twist Image

FEBRUARY 13, 2013

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" For example, you can't place a Google AdWords campaign on The New York Times ' website and you can't run a promoted tweet on Huffington Post.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Socialmedia.biz

JUNE 17, 2018

You already know your current customer base is interested in – and likely to buy – your product or service. Once you’ve identified your ideal customer, think about what features and benefits would encourage them to buy your product or service. on Google AdWords. What is their average age? Are they older or younger?

Campaign 71

Campaign How To Facebook Adwords 71

Small Business Mavericks

APRIL 23, 2011

While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. It’s about positioning your company above the competition. They don’t have to get them from one place over another.

Marketing 173

Marketing Case Study Press Release Small Business 173

Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. When you talk about the value of social media, you need to consider the value it brings to other aspects of your company as well. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Twist Image

FEBRUARY 19, 2013

We currently deliver ads with the sole desire to drive an impression that creates an impact that (hopefully) makes the consumer take some kind of transaction with a brand (anything from talking about it to buying it), but as those moments become fewer and farther between, what is a brand to do. The place to have the space. ad impression.

Adwords 104

Adwords Apple iPhone Loyalty 104

Twist Image

MARCH 20, 2014

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). Back in August 2012, I penned an article for the Harvard Business Review titled, Does Your Company Need an Instagram Storefront? google adwords. When you hear the name Instagram , what do you think of?

Instagram 97

Instagram Brands iPhone Adwords 97

Small Business Mavericks

APRIL 28, 2011

So I suppose they had the money to buy the struggling social bookmarking website. They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Do the names Chad Hurley and Steve Chen mean anything? How about YouTube? a long, long time ago.

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Twist Image

DECEMBER 27, 2016

We had a premium banner advertising solution, because we could enable advertisers to buy their banner ads against keywords that were relevant to their industry (long before Google mastered it). google adwords. media company. google adwords. media company. I was there. I was selling. ad creative. ad placement.

Advertising 68

Advertising Adwords Affiliate marketing Publishing 68

Twist Image

JULY 18, 2012

If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions? One of the things I loved about Google AdWords happened with the advent of AdSense.

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Small Business Mavericks

APRIL 21, 2011

It’s the best search engine marketing money can buy. Press releases – Write and publish a press release online every time your company does something remarkable. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. Update your blog daily.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

yMarketingMatters

JUNE 22, 2012

TIP: Don’t ever, ever buy one! Create a Sign-Up Form on Your Facebook Page: It’s super easy and there are a few companies that you can use to do this: Woobox , Lujure , ShortStack , WildFire. Try Google AdWords (Pay Per Click): You may want to test the waters with this, starting off with a small budget.

List 257

List Organization Tips Newsletter 257

Small Business Mavericks

FEBRUARY 14, 2011

Penney getting caught buying links. Penney directed SearchDex to buy links, in which case, both companies are at fault. Don’t think the company’s silence means that J.C. Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? Two possibilities exist here. Either J.C. Penney is right.

Small Business 79

Small Business Case Study Retail Press Release 79

Twist Image

JUNE 1, 2012

In her Advertising Age op-ed piece, When Hacker Culture Collides With Business Reality , she sees some major opportunities for marketing companies that we're not only not pursuing, but allowing (and enabling) small startups to take on: " while the tech boys are breaking their toys - it is often the professional marketers (a.k.a.

Radian6 100

Radian6 Startup Marketing Adwords 100

Kikolani

MAY 26, 2016

You’ll be lucky to achieve an ROI of 200% on Google Adwords. Everyone knows the AdWords conversion rate has remained around 2-5% since forever. In his Forbes column, Steve Olenski quotes James Citron, the CEO of a video text messaging company as follows. And a 73% conversion rate for SMS… I mean, come on!

SMS 87

SMS Marketing ROI API 87

yMarketingMatters

JUNE 22, 2012

TIP: Don’t ever, ever buy one! Create a Sign-Up Form on Your Facebook Page: It’s super easy and there are a few companies that you can use to do this: Woobox , Lujure , ShortStack , WildFire. Try Google AdWords (Pay Per Click): You may want to test the waters with this, starting off with a small budget.

List 217

List Organization Tips Newsletter 217

Navolutions

APRIL 30, 2013

You can’t buy reviews, and they won’t sell you stars. Google’s adwords for mobile are better at attracting immediate conversions, Google display network is better for remarketing, Stumbleupon’s paid discovery is better for getting cool content out there, and Facebook ads are better for creating customer relationships.

Review 166

Review Adwords Small Business SEO 166

Twist Image

APRIL 19, 2013

Not an impression, not if they buy once, but the full lifetime value. Again, marketing goals may be best achieved by using something like Google AdWords over Twitter , but until you have done the hard work of figuring out the math, saying that social media doesn''t work is like saying that radio doesn''t work or that TV doesn''t work.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Writtent Blog

MAY 31, 2013

Your fresh and timely content has to fit one of the stages of your customers’ buying cycle, and content curation might become the center of your content marketing strategy. 10 Questions to Ask Before Setting Up a Company YouTube Channel. In order not to damage your company’s image, you need professional actors as well.

Curation 80

Curation YouTube Products Crowdsourcing 80

Saying It Social

FEBRUARY 8, 2010

Pingback by I am trying to buy a home for my family, so I found the local foreclosure listings, but I don’t know what the statuses mean. Pingback by I am trying to buy a home for my family, so I found the local foreclosure listings, but I don’t know what the statuses mean.

Groups 128

Groups Groups Facebook StumbleUpon 128

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts.

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts.

Google 149

Google Picasa Adwords Engineering 149