Waxing UnLyrical

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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

Analytics, Power Search, AdWords, whole 9 yards. With ad buys in front of videos now, I have to be intrigued enough to wait 10 seconds. On some best practices for measuring content: A2: #1 measure is #engagement. Does content resonate w/ target audience? Does your content achieve desired action? A2: Beginners: Become a Google Hound.

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