The Convergence of Search and Social Part 7 – A Strategy Framework
Josh S Peters
FEBRUARY 5, 2013
Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.
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