Josh S Peters

article thumbnail

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.

Strategy 186
article thumbnail

A little bit of PPC Strategy | Shuaism

Josh S Peters

It’s something that we all want when dealing with any kind of internet marketing, more people buying our stuff, signing up for the site, etc. Don’t buy TotallyAwesomeProduct until you visit this site.&# New Example: “Don’t buy TotallyAwesomeProduct until you read this (hurry before it sells out again!)

Strategy 100
article thumbnail

The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

This includes billboards, commercials, ads, Google AdWords, Facebook ads, paid StumbleUpon posts, sponsored Reddit or Digg posts, promoted Tweets, sponsored YouTube videos, sponsored forum topics, paid wiki entries, etc. When you think about search and paid the first thing that comes to mind is Google AdWords. Search – Paid.

Wiki 178