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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. Epiphany #3 : Don’t go for the “Kim Kardashians” of the blogosphere. I was always very clear about what sort of ROI I wanted to achieve. Then, one day, I had a small epiphany.

Blogger 100
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What’s the Secret to Monetizing Social Media?

ProBlogger

Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Companies who think that the conversation is one-sided and do nothing but pump out sales promotions tend to look at social media as a necessary evil. One company who is doing social media right is PETCO.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

And… Brian Solis is the most eloquent writer I have ever seen in the blogosphere. Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Share This or Else!

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). The State of the Blogosphere 2010 by Brian Solis.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

This list includes female bloggers that cover a huge variety of topics in the blogosphere. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Mary is the go to resource for pay per click advertising with Google Adwords, Yahoo, and Microsoft AdCenter. Who Are These Women.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.