Techipedia: Tamar Weinberg
JANUARY 17, 2012
Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Google has integrated star ratings from consumer review sites like Epinions or Biz Rate – but only sites with four out of five stars or greater results get an extra line in AdWords with their star ratings. Like this post?
Techipedia: Tamar Weinberg
MARCH 12, 2015
It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. Quilts + my mom = POPULARITY.
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Techipedia: Tamar Weinberg
NOVEMBER 13, 2012
There were search engines before Google and there were PPC platforms before AdWords. As a podcast on iTunes, streaming video on TED.com, embeddable player for blogs and on YouTube. You need traction on what people are already doing – existing behaviors, existing products.”. Think about how Google became so successful.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
This post is really poetry, as are all his other writings and blog posts. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.
Techipedia: Tamar Weinberg
JANUARY 5, 2009
Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Perhaps Darren’s advice resonated with his readers?
Techipedia: Tamar Weinberg
AUGUST 24, 2011
Purchasing Ad Spots – similar to purchasing email lists, you can purchase spot ads such as banner ads on relevant blogs and websites. Purchasing Clicks (PPC Advertising) – Google Adwords is the most common example of pay per click marketing. One can lose their shirt and then some overnight with Adwords. I don’t rush the process.
Techipedia: Tamar Weinberg
JANUARY 5, 2011
How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Social Media (and Beyond): Small Business. Social Media: Measurement and ROI.
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