Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 29, 2018

Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. Video Goals and Metrics. A few notes on the chart: Every industry and audience is different, and the more you optimize , the better your metrics will be.

Platform 150

Platform Campaign Video YouTube 150

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. For instance, analyze bounce rates and your average number of page views.

Mobile 243

Mobile Advertising Adwords Data 243

Webbiquity SMM

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. The ability to track external pages is another nice feature. URL links).

Software 140

Software Review SM2 Alterian 140

Writtent Blog

FEBRUARY 6, 2014

It’s easy to monitor, evaluate, and analyze your business blogging metrics in real time, allowing you to make immediate decisions and know just how effective your outreach is. To learn more about just how easy it is to monitor the success of content marketing, we recommend Blogging Metrics: How to Find and Apply Actionable Intelligence.

Hubspot 85

Hubspot FAQ SEO ROI 85

Convince & Convert

AUGUST 24, 2015

Statistics show that 71 percent of B2B companies use content for lead generation. If you want to be specific, you can also try Google Adwords keyword planner. To measure content effectiveness, there are several types of content metrics you need to consider, including shares, traffic, and lead generation.

ROI 60

ROI Content How To Adwords 60

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

DECEMBER 17, 2010

Tips to improve your B2B link building efforts – content development, building your own blog network, optimizing inbound links, and boosting ROI. Five new Adwords tools to help you move the needle – the highest impact recent changes and ways to learn more about them. Great way to see what SEO news was popular this year!

Mashup 131

Mashup Resources WordPress SEO 131

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 29, 2014

The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Running AdWords ads and examining keyword performance is another option. ” Couldn’t agree more; it’s a vital component of a WPO strategy. Time for a New Definition of SEO by Search Engine Watch. .”

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Social Media Marketing Statistics. Infograph] by Thoughtpick.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. This prompted Joost de Valk to write an awesome WordPress Blog Metrics plugin.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Twitter Hashtags Metrics to Track Impressions The number of times your Tweet appeared in a user’s search or feed. Resource Call to Action Phrases That Convert Metrics to Track Post Reach The number of unique people that have seen your page's posts. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

MARCH 11, 2013

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS. Search in A World Of Converged Media by MediaPost Search Insider.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It’s more about demand creation. In fact they had INCREASING demand for shovels in N. All rights reserved.

Social Media 119

Social Media Strategy Mobile Consultant 119