Remove influence
article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Influencer Marketing on Social Media. Email Marketing.

B2B 217
article thumbnail

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Experiment with AdWords, social network advertising, Bizo , and other ad networks. Experiment.

Directory 196
article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

article thumbnail

The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. Statcounter.

Software 101
article thumbnail

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Then that is the idea to create volume and awareness through Facebook and I think Twitter is more for sharing news and trying to even influence the press and the other bloggers and stuff like that. I think, long- term, that’s a smart play. Eric: Yeah. So that was quite deliberate.

Company 120
article thumbnail

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

Identifying influencers and content curation possibilities. How social influence shapes behavior. PPC for lead generation and B2B. Using Google AdWords. PPC for lead generation and B2B. Content Marketing for B2B Enterprises. Topics include : End-to-end B2B marketing tactics and strategies. — 13.

Class 40