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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279
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Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Other firms tie a phone number to each keyword within the AdWords campaign.

Adwords 155
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Much has been written about how Panda and Penguin may negatively impact rankings of commercial websites in search results. How to Get Your Traffic Back.

Directory 196
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Stop Being A Digital Immigrant

Twist Image

It is something that affects both B2B and B2C markets. Brands tend to look at startups that shoot to billion dollar-plus valuations and wonder how they can be more like that. How many years has it been? Uber (and other modern brands) don't think about how to adapt what they used to do, to be more functional in this environment.

Adwords 40
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Yet, how much time do we spend calculating the value of those insights? Responsible party for setting it up right? Not enough.

ROI 138
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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community.

Class 40