Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Facebook Vs. Google.

Software 101

Software Marketing Analytics B2B 101

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Platform 224

Platform Facebook CPM CPC 224

Techipedia: Tamar Weinberg

APRIL 24, 2012

For example, some firms tie one phone number to all of their Google AdWords ads. Other firms tie a phone number to each keyword within the AdWords campaign. They work with small and midsize firms in a wide array of B2B niches, including truck tracking and machine knitted fingerless gloves. [

Adwords 155

Adwords How To Module Aggregator 155

Twist Image

JUNE 12, 2015

It is something that affects both B2B and B2C markets. A responsive website, a mobile experience, a decent email database, a social media presence and ad spend that tips more towards AdWords than towards newspaper advertising doesn't count as digital transformation, and it certainly doesn't count as thinking/being born digital.

Adwords 40

Adwords Startup Advertising Mobile 40

Convince & Convert

MARCH 8, 2012

I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Jonathan: It was quite deliberate that we started on Facebook because, in terms of volume, that is, next to Google, where people enter the journey on the Internet as of right now. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. They can then determine ROI based on redemption rates and over customary store sales and average ticket. Responsible party for setting it up right?

ROI 138

ROI Social Media Social CRM Survey 138

Buzz Marketing for Technology

DECEMBER 15, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 1) Place specific Job Titles into the Likes and Interest field.

Advertising 261

Advertising B2B Facebook Adwords 261

Buffer Social

NOVEMBER 30, 2016

Google related searches. Using Google Alerts and its benefits. PPC for lead generation and B2B. Created by : Google. Introduction to Google Webmaster. Using Google AdWords. Understanding and using Google Analytics Data. Google Digital Marketing Course. PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. This is not news for B2B brands, but B2C brands might take note, too. That means LinkedIn is a valuable platform for content marketers, especially in B2B. 94% of B2B marketers use LinkedIn for content marketing.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The #1 platform for B2B marketers According to a study by LinkedIn, it’s the leading platform for lead generation. The average visit lasted 7.27 minutes and, on average, 7.66

Statistics 141

Statistics LinkedIn Marketing B2B 141

Convince & Convert

JULY 28, 2011

This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training , social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer&# with Paul Gillin about B2B social media marketing is available now. . Think about it.

SEO 116

SEO Conversation Google Adwords 116

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? (The

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

FEBRUARY 12, 2014

Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. This tactic can help you optimize the customer experience to drive customer engagement, loyalty, conversions and revenue consistently for the long haul.

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Use Google AdWords to research and bid on relevant keywords. B2C Product: 20.9%. B2C Services: 24.7%.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Buzz Marketing for Technology

MARCH 13, 2014

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Related posts: 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online No matter where you look, brands are all trying to. Related posts brought to you by Yet Another Related Posts Plugin.

ROI 272

ROI Data Analysis Conversation 272

Twist Image

AUGUST 16, 2012

Almost every single company (B2B and B2C) is looking for more and more ways to become more social (and we're not just talking about chasing likes on Facebook or followers on Twitter ). Facebook needs to find what Google uncovered in their AdWords model. Are they all tanking? Will it be the same kind of advertising? daily deal.

Social Media 102

Social Media Adwords Advertising LinkedIn 102

agora pulse

APRIL 10, 2019

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? What Exactly Is Facebook Attribution?

Conversation 112

Conversation Facebook How To Adwords 112

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified.

Mobile 243

Mobile Advertising Adwords Data 243

Convince & Convert

MAY 29, 2018

Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. LinkedIn is home to professionals and better B2B targeting, but users spend less time on the site than other social networks. You Reach Enough People.

Platform 150

Platform Campaign Video YouTube 150

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. B2B Marketing and Social Media. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But I’ll tell you based on our experience with promoter products, it’s incredibly different from spinning up some ads on Google. Google Ads, you kind of set it and forget it. Promoted tweets aren’t like that.

Social Media 118

Social Media Adwords B2B Training 118

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Being on Google My Business is a Must. 1. Incorporating Images & Videos are a Must. Consumers Are Mobile. Pew Research ).

Social Media 100

Social Media Marketing Mobile B2B 100

Convince & Convert

AUGUST 24, 2015

Statistics show that 71 percent of B2B companies use content for lead generation. If you want to be specific, you can also try Google Adwords keyword planner. You can use Google Analytics or other effective online analytics tools to measure content metrics. Content plays a vital role in delivering return on investment.

ROI 60

ROI Content How To Adwords 60

Kikolani

NOVEMBER 29, 2010

Her blog, But You’re a Girl , covers a ton of topics including blogging, business, events, technlogy, Google, WordPress, and more. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Follow her @corvida on Twitter. Cori Padgett.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

JANUARY 19, 2012

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. The ability to show country-based rankings (e.g., results for a company.com site, Canadian results for a company.ca site) is helpful. URL links).

Software 140

Software Review SM2 Alterian 140

Kikolani

DECEMBER 17, 2010

Tips to improve your B2B link building efforts – content development, building your own blog network, optimizing inbound links, and boosting ROI. Google doesn’t love you and other myths – don’t read if you still believe in Santa Claus! Photography. 30 extremely beautiful HDR nature photos.

Mashup 131

Mashup Resources WordPress SEO 131

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Extreme Tactics for Removing a Reputation Attack from Google’s Index (Trackur): I like Andy Beal’s extreme tactics post: find a real violation and get them kicked out of Google. Once you’re there, it’s even harder to get ranked within Google Universal search. You can learn a lot from him. Works for me.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Techipedia: Tamar Weinberg

JANUARY 5, 2009

27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. The difference is that it’s virtual. There are at least 19 ways! Skelliewag): Still need a good headline?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buffer Social

AUGUST 9, 2016

Easier to set up than Google AdWords. If set up and managed incorrectly, it can be costly, but less so than Google AdWords. Behaviors , which contain things like … B2B company size. from Karen Jones, How Facebook Advertising Performed vs. Google Ads. per click). Give this campaign a name. Job titles.

Advertising 40

Advertising Facebook URL Campaign 40

agora pulse

SEPTEMBER 2, 2020

Adwords and Facebook ads let you target your clients’ prospects like never before. For example, maybe you are Google Adwords certified or a Facebook ads expert. Google Maps. Make sure you’re listed on Google business and that you have confirmed your address. So were client expectations.).

Social Media 148

Social Media Marketing How To Tweetdeck 148

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. A recent study concluded that almost 7% of all business web traffic goes to Facebook, twice as much as Google (3.4%) and well ahead of Yahoo! Report: 6.8% DoubleClick got 1.7%

Research 191

Research Social Media B2B Statistics 191

Hootsuite

FEBRUARY 20, 2020

72% of B2B marketers who use paid channels online used paid social in 2019. Facebook” is the world’s top Google search query. Facebook is the world’s 3rd most visited website , after Google and YouTube. YouTube is the world’s 2nd most visited website , after Google. 97% of B2B marketers use LinkedIn for content marketing.

Statistics 145

Statistics Social Media Marketing YouTube 145

Webbiquity SMM

MARCH 11, 2013

And when enough people do that, then there is little chance Google can ever drop you below number #1 for brand searches. 5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS. People will remember your site name. People will search for your site name.

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

OCTOBER 17, 2016

You can track this in Google Analytics. If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. You can find this in Google Analytics. Treat your pins like you would treat a blog post you want to rank for in Google.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40