Twist Image

JUNE 12, 2015

It is something that affects both B2B and B2C markets. A responsive website, a mobile experience, a decent email database, a social media presence and ad spend that tips more towards AdWords than towards newspaper advertising doesn't count as digital transformation, and it certainly doesn't count as thinking/being born digital.

Adwords 40

Adwords Startup Advertising Mobile 40

Convince & Convert

MARCH 8, 2012

A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? I think, long- term, that’s a smart play. Eric: Yeah. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Responsible party for setting it up right? Not enough.

ROI 138

ROI Social Media Social CRM Survey 138

Buzz Marketing for Technology

DECEMBER 15, 2010

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it.

Advertising 261

Advertising B2B Facebook Adwords 261

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. This is not news for B2B brands, but B2C brands might take note, too. That means LinkedIn is a valuable platform for content marketers, especially in B2B. 94% of B2B marketers use LinkedIn for content marketing.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Buffer Social

NOVEMBER 30, 2016

The first course is free; the full track costs $426.). Instead of focusing on how marketers can create great content for social media, this class more focuses on how exactly to measure your social investments in terms of time, cost, and opportunities. PPC for lead generation and B2B. Using Google AdWords. Facebook pages.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The #1 platform for B2B marketers According to a study by LinkedIn, it’s the leading platform for lead generation. The average visit lasted 7.27 minutes and, on average, 7.66

Statistics 141

Statistics LinkedIn Marketing B2B 141

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. So how much should social media marketing cost? B2B Services: 20.5%. Production costs. B2C Product: 20.9%. B2C Services: 24.7%.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. The ability to track external pages is another nice feature.

Software 140

Software Review SM2 Alterian 140

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Mary is the go to resource for pay per click advertising with Google Adwords, Yahoo, and Microsoft AdCenter. Follow her @mary_jaksch on Twitter. Mary O’Brien. Shannon Paul.

Blogger 168

Blogger SEO Consultant WordPress 168

agora pulse

SEPTEMBER 2, 2020

Adwords and Facebook ads let you target your clients’ prospects like never before. For example, maybe you are Google Adwords certified or a Facebook ads expert. When Niki and I established Contentworks Agency, our strategy, style guide, competitor analysis, and costings took months. Work out your agency running costs .

Social Media 148

Social Media Marketing How To Tweetdeck 148

Buffer Social

AUGUST 9, 2016

Complete control over your daily budget and maximum Cost-per-click. Instant return on investment (You can easily define a cost per conversion and understand what your profit is). Easier to set up than Google AdWords. If set up and managed incorrectly, it can be costly, but less so than Google AdWords. per click).

Advertising 40

Advertising Facebook URL Campaign 40

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. I just want you to read the link building tips.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

FEBRUARY 20, 2020

72% of B2B marketers who use paid channels online used paid social in 2019. Split testing ads improves cost-per-acquisition by 72%, according to Facebook. 97% of B2B marketers use LinkedIn for content marketing. 89% of B2B marketers use LinkedIn for lead generation. Source: GlobalWebIndex. Instagram statistics.

Statistics 145

Statistics Social Media Marketing YouTube 145

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

MARCH 11, 2013

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS. to $1.67), to the phenomenal growth in paid search clicks (driven by Google utilizing more screen real estate for these) to demonstrating how the Google display network is effective and complementary to organic SEO efforts.

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

OCTOBER 17, 2016

Facebook Ads are a great option because you get in-depth targeting and the cost is affordable for most businesses. Having a more targeted audience will improve your CTR and ultimately drive down your costs. If you're in the B2B space, LinkedIn is a must. Uses images and videos to keep the page visually appealing.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant. All rights reserved.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219