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Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&# GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company?

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. How have your likes and shares on Instagram helped the company reach its targets? In this article, I’m looking at how to set smart social media goals that align with your business.

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Business Blogging ROI in 3 Steps: Keep It Simple

Writtent Blog

Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play. This is what ROI stands for: Return on Investment… not Return on Influence or Return on Interaction or any other distraction. So, another way to measure business blogging ROI is to estimate the value of your leads.

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How to Measure the Value of Social Media

Sprout Social

ROI has always been one of the most debated topics in the marketing department. Social media ROI is no different. Social ROI Isn’t Just Transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. What’s the value of a Like? It’s very relevant.

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How Search Engine Optimization Adds Value to a Website

Bill Hartzer

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. It’s about optimizing your website marketing plan so that your website delivers ROI. After all, hiring a great search engine optimization company can be expensive.

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Are Brands Ready For The Instagram Economy?

Twist Image

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). google adwords. When you hear the name Instagram , what do you think of? advertorial.

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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Feel free to save this article and use it as a template for your next customer experience strategy. With these in place, you’ll be able to measure your progress, successes, and return on investment (ROI). This is a compilation of your company’s strengths, weaknesses, opportunities, and threats. Why you should have one.