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Adam Sherk

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

JULY 9, 2013

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Site Analytics (Omniture SiteCatalyst, Google Analytics, etc.). Google Trends.

Research 183
Research Content Hitwise Adwords 183
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Editorial SEO Tactics for the Newsroom

Adam Sherk

JANUARY 12, 2011

Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program. Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for.

SEO 198
SEO Hitwise comScore Adwords 198
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