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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. Understanding the value of SEO and PPC The best place to start is with the long-term goal in mind. This is referred to as your organic content strategy, or SEO.

SEO 239
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Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC

SocMed Sean

SocMedSean - Social.Media.Sean Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC No doubt about it…the growth of the digital space has fueled growth in online education. You feel as though it has great content. In each of these situations, the issue points to one primary problem…content.

Course 178
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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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SEO PowerSuite – Everything You Need for Your Website’s SEO

Kikolani

One thing that generally drives me nuts about SEO tools is the waiting game. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. Within fifteen minutes, I had entered my website information, connected my Google Analytics & AdWords accounts, and received most of the data from each tool.

SEO 137
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Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. They need to be able to create content across multi-formats and to write code. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points.

Skills 179
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Keyword Research for Content Planning. Step 7: Finalize your targets.

Research 183
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases. Google Analytics.

Adwords 278