The Convergence of Search and Social Part 7 – A Strategy Framework
Josh S Peters
FEBRUARY 5, 2013
Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. and how they use / consume information on them.
Let's personalize your content