Direct Marketing Observations

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Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Direct Marketing Observations

If you can’t tell me who you are with hyperlinks, geo specific hyperlinks,160 characters in a Twitter bio,25 characters for an adwords title, and or 70 characters for ad text, then how are you going to do it for your customers? Metas are your descriptors of you and your company.

Adwords 138
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Content is under scrutiny? It’s about time.

Direct Marketing Observations

Recently we were doing some work for a very prominent client where in the analysis of brand mentions we had to sort through thousands, yes thousands, of useless pages of content on websites that were set up as splogs to drive better search results around pages geared towards Google Adwords. This is troll like stuff. This is not new.

Content 162
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Who does Google make it’s money from? A breakdown (Infograph)

Direct Marketing Observations

© WordStream , a Google AdWords partner company.

Adwords 195