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GAP (Google Advertising Professional) Certification! Useless or Useful?

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GAP prepares one to work efficiently on Google’s adwords platform, meaning it allows one to understand the mechanics of adwords, the account structure, keyword discovery, billing and campaign setting, know hows, and many things that as a Marketing Head or a Marketing Manager one could outsource or leave it for an operations expert to handle.

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Online Classifieds in India & The Bottom of Pyramid

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Invested millions of dollars into adwords. Ever since Google bid $6b for GroupOn and AOL bought patch.com, the entire world went into a frenzy of investing into a local or a deals portal. The after effect of this-. Toms, dicks and harries started new classifieds portals. Claimed leadership. The Existing Model-Doomed already?

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