Adam Sherk

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

I also wanted to point out some helpful tools to use at various stages of the process: Google AdWords Keyword Tool (soon to be discontinued in favor of the Keyword Planner which requires an AdWords account). So don’t get carried away; find some good opportunities and run with it. Helpful Tools. Google Trends.

Research 183
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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. If I haven’t included something that you frequently use, let me know and I may add it to the list. Keyword Research.

Analysis 241
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Has Search Interest in Celebrity Gossip Peaked?

Adam Sherk

However according to Google Trends it overtook [celebrity gossip] for the first time in October 2012: In the Google AdWords Keyword Tool [celebrity gossip] still has more than twice the average volume, so the figures aren’t in sync: However the rise and fall of overall interest in [celebrity gossip] is apparent.

Adwords 133
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Press Release Optimization Checklist and Tips

Adam Sherk

Use keyword research tools such as Google AdWords Keyword Tool and Google Insights for Search to evaluate and refine candidates and discover popular variations. Brand and product/service names will be naturally supported so choose a literal, descriptive phrase that matches how people search for the topic.

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Do People Search for “Breaking News”?

Adam Sherk

However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.” And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News , or direct navigate to a major news site.

News 100
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Do People Search for “Breaking News”?

Adam Sherk

However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.” And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News , or direct navigate to a major news site.

News 100
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Editorial SEO Tactics for the Newsroom

Adam Sherk

Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) are optimized to improve keyword focus. It is a fundamental part of editorial SEO but it is only the beginning.

SEO 198