Sherrilynne Starkie

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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

This week we see innovations for brands, advertisers and agencies. New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. YouTube continues to chip away at TV ad budgets. YouTube announced several initiatives to help advertisers reach TV screen viewers. Follow List. Embed List.

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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. The feature allows advertisers to target ads to U.S. A really useful insight to add will even more power to Facebook advertising. –

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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. How Canadians use Social Media.

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Top five: audio and video social media innovation

Sherrilynne Starkie

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. YouTube introduces Instagram-like Stories. via GIPHY.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. A client recently asked me to explain it to senior management and what follows is summary of my presentation.

Marketing 195
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more.

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