Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

MAY 9, 2016

Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). ” Source.

Brands 113

Brands How To Authentication Wikipedia 113

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Combat negative Word of Mouth.

B2B 101

B2B How To Technorati Case Study 101

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 176

Social Media Content Vimeo Marketing 176

Pam Moore

SEPTEMBER 2, 2016

Register for webinar I co-hosted with SCORE Mentors on this topic. How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Supporting Resources: Slideshare Presentation Deck on this topic. SoundCloud.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Take for example your classic white paper. I often get asked the question – how do you.

B2B 198

B2B Social Media Marketing Survey 198

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. A similar percentage also use webinars.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

SEPTEMBER 18, 2016

How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Supporting Resources: 10 Tips to Be a Social Media and Digital Marketing Rebel. How to Prioritize Your Social Networks for Business. SoundCloud.

Social Media 60

Social Media Marketing Social Networking ROI 60

Pam Moore

MARCH 8, 2018

How to Create Facebook Content Like a Boss in 2018 (webinar). Facebook Marketing in 2018: Trends + How to Conduct a 10-Point Checklist (Webinar). Digital Body Language: 105 Factors Impacting Your Brand (white paper). Social Profit Factor Training System + Member Community . Brand Strategy in a Nutshell.

Brands 167

Brands Training Policies Template 167

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper.

Social Media 60

Social Media Tips Marketing Social Networking 60

Pam Moore

SEPTEMBER 21, 2016

How to Get Your Social Marketing Budget Approved (white paper). Additional Training and Free webinars: We are also launching a comprehensive training program that will dig even deeper. Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime! Sign up here-> Social Profit Factor .

ROI 60

ROI Conversation Training Template 60

Convince & Convert

AUGUST 3, 2012

Steve Dodd: Basically, I suspect the social monitoring, analytics and advertising spaces are focused on the big social networks like Twitter and Facebook, and because of that miss so much of the real commercial value of the deeper social web where people go to make purchasing decisions. More than 50 easy-to-use, impactful charts and graphs.

Brands 114

Brands Twitter Facebook Research 114

Stay N' Alive

JULY 10, 2011

And with it, paid advertising has become increasingly less effective, even obsolete. So if paid advertising is ineffective and too costly, how do you market your product? Their own website and their connection to social media websites, not paid advertising, is what made the sale. Just ask any newspaper company. Who do you hire?

Trends 99

Trends Instant Messaging Review Cost 99

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. 9 Twitter Advertising Guides That'll Help You Generate Better Results for Less https://t.co/dEMkCctEWE. These campaigns can manifest in many different ways, but one common examples of partner marketing is joint webinars. dEMkCctEWE.

Strategy 81

Strategy Marketing Report Resources 81

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Metrics 100

Metrics How To Discount Analytics 100

Webbiquity SMM

JANUARY 2, 2013

” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. B2B Lead Blog ). The answer is…unknown. iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 27, 2008

Web Advertising. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created. Owned content channels can include your: Website and blog.

Tips 98

Tips Content HootSuite UGC 98

Writtent Blog

NOVEMBER 27, 2023

Your content will always be related to your products and industry, but instead of pushing the sale like traditional advertising, content draws your prospects to you so you can gently guide them through the sales funnel. What are the benefits of content marketing for your business?

Content 98

Content Press Release Marketing Case Study 98

Buffer Social

NOVEMBER 30, 2016

Optimizing Facebook & Instagram Advertising. Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. Paid Advertising. About this course: . — 11.

Class 40

Class Skills Social Media Marketing 40

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop three unique product pitch ideas for a webinar on the topic of [INSERT TOPIC]. Create four different email subject lines to promote our upcoming webinar on the topic of [INSERT TOPIC]. Keep the post to 250 characters.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Writtent Blog

DECEMBER 18, 2023

Use different types of content on your blog (such as these 12 Business Blog Topic Ideas ) and different content formats (including videos, infographics, ebooks, webinars and more) to change things up. Unlike traditional advertising that interrupts prospects, content marketing is a dialogue. Plan your content in advance.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

The thing is, folks are more likely to trust an employee’s word over traditional advertising. This tangible evidence can be more convincing to potential customers than any sales pitch or advertisement. Double down on educational videos and webinars Navigating the B2B landscape is no small feat. that speaks to these points.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Oktopost

JULY 23, 2020

Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). In the middle of the B2B funnel content usually consists of: White papers. Targeted webinars. For example, it may be part of a planned advertising campaign. TOFU (Top of Funnel).

Content 169

Content B2B How To Types 169

agora pulse

MAY 26, 2020

When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. Events and webinars. or white papers, you’ll want to use them for lead generation. Your social media audiences are growing steadily. Your reach is off the charts.

Social Media 150

Social Media How To Discount Campaign 150

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Sincere thanks for the comment.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Keyhole.co

JANUARY 4, 2022

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Experiment with new LinkedIn advertising formats. Tip: Use the LinkedIn News feature to find out new content ideas or join trending conversations. #3.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Debbie Weil

JULY 7, 2011

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. It’s not advertising. Mike corrals experts into presenting hour-long Webinar sessions so no one has to leave their office (neither presenter nor attendees). So what’s the revenue model?

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

JULY 7, 2011

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. It’s not advertising. Mike corrals experts into presenting hour-long Webinar sessions so no one has to leave their office (neither presenter nor attendees). So what’s the revenue model?

Social Media 124

Social Media Case Study Sample Samples 124

Buzz Marketing for Technology

JULY 28, 2008

White Papers. Advertising. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Custom Resource Center. Solution Centers. Higher Ed Assns. Live from CT. 21st Century Learning. School Security. Virtualization. CT Summer 08.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Webbiquity SMM

MARCH 29, 2016

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. It should be measured and analyzed just as any other type of advertising or direct marketing activity.

B2B 100

B2B Social Media Strategy Marketing 100