Visually SM

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Which social media channels should your brand be present?

Visually SM

Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials. With its massive audience, Facebook counts with a powerful digital advertising tool that will help you reach exactly the customers you’re looking for. appeared first on Rock Content.

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Interactive posts for social media: how to approach and engage your audience

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In general, all the benefits of using the strategy come from the increasing need to deliver value through content, whether they are advertisements or not.

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Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

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From videos of goats making human sounds to soldiers seeing their babies for the first time , we all love a heartwarming or simply hilarious story. Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. And when they have a neat twist or surprise ending, so much the better.

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

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This means publishing high-quality content that will inform, entertain, and elicit emotional responses from your audience rather than posting content that is little more than a thinly-veiled advertisement for your brand.

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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

This means advertisers must find alternative methods to distribute information and engage with readers. Companies that build a visually entertaining Pinterest board can engage with their readers by posting images or videos directly or indirectly related to their core industry. Follow the popular search trends.

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Overcome Short Attention Spans with Micro-content

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What can your advertising do in 10 seconds? We recently told you how to create micro-content time- and cost-efficiently, using your existing visual assets — be it infographics, videos, presentations or interactive websites. Micro-content is only as powerful as the connection that it makes back to the brand or advertiser.

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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

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Micro-content is by nature promotional, meant to encourage an action or elicit an emotion from a consumer, but is not an outright advertisement. Rather, it serves as the reason to act, showing the audience with a few words, a picture, or a video why investing their attention in more of your content is worth their time. Baseball cards.

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