Jeff Esposito

APRIL 24, 2012

This post contains video; click here if you are having trouble viewing. Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. Take a look at the video above and tell me that you aren’t ready for some football.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

NOVEMBER 12, 2012

The NFL’s website has evolved into a 24/7 news site that entices fans to visit regularly to consume their editorial and video. The program itself rewards users with points for consuming pieces of content including videos, highlights, roundups, fantasy football and behind- the-scenes interviews.

Content 42

Content Marketing Discount Sports 42

Jeff Esposito

MARCH 20, 2012

This post contains video, please click here if you are having trouble viewing. You are looking for tie ins for your advertising program. A couple of months back, I was in a discussion over my head on social television with some folks. Many of them were pro social TV and I was of the mindset that it was an up-and-coming trend.

Mobile 43

Mobile Trends Advertising Social Media 43

Jeff Esposito

MARCH 3, 2014

The paid side is the one that focuses on advertising ventures across the social platforms. Below is a video of the talk: Social Business social media MITX monetizing social media' Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

MARCH 3, 2014

The paid side is the one that focuses on advertising ventures across the social platforms. Below is a video of the talk: PT 2. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. Social Business social media MITX monetizing social media'

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

APRIL 17, 2012

Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories. Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

MARCH 11, 2011

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. This Five for Friday was written out on Tuesday night and I may have missed an article or two.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21