Direct Marketing Observations
JULY 16, 2010
I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. As video looms larger and larger, you need to understand the proper mechanics of optimizing your video content for SEO. I haven’t done one of these posts in awhile but let’s get right to it.
Direct Marketing Observations
APRIL 26, 2010
On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising.
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Direct Marketing Observations
OCTOBER 27, 2011
Because of the cool videos? I remember asking a small business owner once why they kept advertising in magazines and newspapers when the results were so poor and their answer was that they had no other options. Something free. Why would you follow Nike on Facebook? Or Gatorade or American Eagle ? Because of the witty banter?
Direct Marketing Observations
AUGUST 24, 2011
Same with video/ vlogging , same with social media optimization, same with email marketing, same with creating websites, designing logos, writing copy, and creating tag lines; at one point in time it was unique and special but now-it’s just a sum total part of the collective us. I’ve evolved and so have you. The next act.
Direct Marketing Observations
FEBRUARY 9, 2010
Online advertising was banners and e-mails. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 The following is the guest post by Paul Gillin: As we head into the second decade of the new millennium, it’s amazing to think how much has changed in such a short time.
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