Akamai Marketing

JULY 7, 2011

There also isn’t direct advertising on Google+, though there IS a handy search tool called “Sparks&# , but its completely organic without any advertising. I could go on and on about the “Hang Out&# video conferencing feature, but again, before this post could even be posted, Facebook responded with that.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. For example, you might find that you have a great idea for a social media campaign, but you’d like to include it in your print advertisements.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

FEBRUARY 21, 2012

For a variety of reasons you may not choose to write blog posts, create videos, design inforgraphics. Interesting question isn’t it? At the very least, most companies should be at the “listening” phase right now. But he was right (oh, if he could hear me now, he might ask me to talk more).

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

OCTOBER 21, 2011

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

FEBRUARY 3, 2011

The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Real is better.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 1, 2011

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. As funny as it is, this video doesn’t really address the measurement issue, it sort of goes round and round in a comical way.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Video Speaking of larger bandwidths, 20% of users used mobile to capture video. Video will continue to rise in importance. If you thought that 2010 was a big year for digital marketing, you were right.

comScore 156

comScore Review Klout Marketing 156